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Media360: Virgin Media marketing chief on David Tennant signing

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...

Orange RockCorps gigs suspension hints at demise of mobile brand

The news comes despite the programme receiving an endorsement from prime minister David Cameron, who credited it with making "a difference to communities all over the country". An Orange spokesman said it had decided not to hold a standalone London gig this summer because of the packed events ...

ISBA Conference: Mobile can become 'seventh mass media'

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...

How adland is turning campaigns into content

and is a credit to the brilliance of the writers we have largely found through Twitter, their own blogs ...

RBS Insurance hires British Gas exec Vlemmiks ahead of sale

marketing across the organisation. During his time at British Gas, Vlemmiks was credited with instigating ...

Brand of the Year 2011 shortlist

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

'Big six' energy brands to write to consumers with money saving tips

tariffs and insulating their homes. They agreed to "write urgently" to eight million quarterly credit ...

E.ON replaces head of marketing communications

oversees the company s marketing communications director role, credits Woolfe with making a "real ...

Absolute Radio nets four sponsorship deals

On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover ...

Marketing Society Awards for Excellence 2011: Sponsor's statement - Celebrate team spirit

, exemplified the best in marketing by continually bringing credit to the profession. This year, despite ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.