to remove filtersThink BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...
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Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...
Simon Calver quits LoveFilm for Mothercare
08 Feb 2012 | by Sarah Shearman
the company as chief executive in 2005, it was close to bankruptcy. He was largely credited with turning ...
Absolute Radio nets four sponsorship deals
08 Jul 2011 | by Daniel Farey-Jones
On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
products ranging from mortgages and credit cards to loans and savings services. Together they have ...
Media Headliner: Focused Wildman set to take Yahoo! up a level
03 Mar 2011 | by Alasdair Reid
weight, much to Wildman's credit, it eventually fell victim to bigger-picture corporate manoeuvring ...
British 'uncomfortable' about making mobile payments
16 Feb 2011 | by Ed Owen
down the use of cash more than the use of credit or debit cards. Some 33% said they would spend a ...
DFS puts £92m media account up for grabs
13 Jan 2011 | by Jeremy Lee
increased to 15.2 million with analysts crediting it with having benefited from the demise of other ...
Debenhams to sponsor Neighbours on Channel 5
10 Jan 2011 | by Maisie McCabe
In the trailers for the sponsorship, made by creative agency JWT, Debenhams mirrors Neighbours' credits by shooting their vision of a British Ramsay Street. In addition to on-air trails, Debenhams' interactive online TV channel Debenhams TV, which launched in October last year , will showcase each ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
