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O2 takes aim at PayPal with mobile payments service

O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 April). Users register their card details to create credit, which they can use on money transfer and m ... card, which can be used as a contactless payments card and for withdrawing cash credited to the wallet ...

Facebook's Everson urges marketers to 'make a bet on us'

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...

Think BR: How can brands harness the power of NFC?

and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...

Sonos to sponsor Geoff Lloyd's Hometime Show

As part of the deal, Sonos will be promoted through sponsor credits and trails across the Absolute Radio network, as well as Sonos-branded 'Record of The Week' and 'Playlist of The Week' features and competitions during Lloyd's show. The eight-week partnership is the start of a Sonos marketing push ...

Apps help Rashbass prepare for The Economist's first fall

the paper digitally. Apple's smartphones and tablets are credited with underpinning much of the growth, and the group CEO is quick to credit the "game-changing" role they have played in propelling this side ...

How HTML5 is coming to the rescue of the ad industry

and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...

The Year Ahead for ... Technology

be the growth of new currencies such as Facebook credits, which can be both earned and spent with brands ...

How creativity takes centre stage at Google

it was announced. Why is this successful executive creative director, credited with turning around the creative ...

Death of Steve Jobs draws tributes for Apple's 'visionary'

for showing that what you build can change the world. I will miss you." Jobs is credited with guiding Apple ...

Barclays spoofs history of money for mobile payment push

is leading the way in payment innovation, having launched the first-ever credit card, and now we're taking ... . Barclaycard became the first company to introduce the credit card to UK consumers, in 1966. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.