to remove filtersAppointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
. Watch the full ad below and see the full credits in Campaign Work : ...
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Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...
Plusnet to sponsor Celebrity Big Brother
21 Dec 2011 | by Maisie McCabe
The sponsorship will include Plusnet credits, created by Karmarama, before and after 'Celebrity Big Brother' and its sister show, 'CBB's Bit On The Side', and before and after each ad break. There will also be Plusnet branding on the show's advertisments, on the 'Celebrity Big Brother' microsite ...
Absolute Radio nets four sponsorship deals
08 Jul 2011 | by Daniel Farey-Jones
On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
products ranging from mortgages and credit cards to loans and savings services. Together they have ...
British 'uncomfortable' about making mobile payments
16 Feb 2011 | by Ed Owen
down the use of cash more than the use of credit or debit cards. Some 33% said they would spend a ...
Orange brand under spotlight at IPA Effectiveness evening
08 Sep 2010 | by Daniel Farey-Jones
by the vision that it would "take you by the hand and guide you through" the wireless future, and credited ...
Channel 4 to kick off Paralympics coverage
09 Aug 2010 | by Daniel Farey-Jones
marketing and brand director. Picture credit: Adrian Green ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
