to remove filtersMedia Bitch's Diary 19 April
19 Apr 2012 | by Media Bitch
he landed, said staffer imparted that "the dark-haired girl" had asked if she could pay with a credit ...
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Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
, international planning director at Havas Media, highlights research carried out for client Credit Suisse, a ... that Credit Suisse recently attempted. "We undertook a bespoke iPad-based campaign for the National Gallery Leonardo Exhibition, of which Credit Suisse were sponsors, in November 2011," Atkinson says. "The crux ...
Trend report: Corporate barter
14 Mar 2012 | by Mark Banham
give the advertiser 300,000 of trade credits in return for the stock that yielded 300,000, and the advertiser would then use those trade credits to advertise through media. But where is the 200,000 cash ... then has to use those trade credits alongside cash when they spend it. So for instance, hypothetically ...
Naked's John Harlow joins Australian shop The Brand Agency
13 Mar 2012 | by Mark Banham
He is understood to be leaving his London base to take up the role at the Perth-based agency. Steve Harris, The Brand Agency managing director, said: "John's reputation precedes him. He's credited with having helped to change the global media planning landscape. Naked Communications basically created ...
My Media Week: Graham Duff
15 Feb 2012 | by Hayley Pinkerfield
only being here for seven months, can claim all the credit at our forthcoming board meeting. We have ...
Jeremy Lee: Getting Desmond onside is a tough target for NMA boss
19 Jan 2012 | by Jeremy Lee
is probably one more suited to the long view, but some credit is due for getting the ad community more ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
now. Availability of credit for smaller businesses also remains very patchy, and this is bad news ...
The Year Ahead for ... Technology
12 Jan 2012 | by Jean-Paul Edwards
be the growth of new currencies such as Facebook credits, which can be both earned and spent with brands ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
