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Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase ... will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...

Northern & Shell to unveil £40.2m post-tax profit

28 May 2012 | by Daniel Farey-Jones

. Post-tax profits in 2010 totalled 52.5m, helped by a 22.2m tax credit, while in 2009 it made a 3.7m ...

Facebook looks to boost payments revenue through new app store

10 May 2012 | by Sarah Shearman

The 'App Centre' aims to showcase 'the best social apps' from across the web, such as Pinterest, Spotify and Draw Something. It will also allow developers to charge for Facebook apps for the first time. Consumers will need to use Facebook Credits to purchase the apps, meaning Facebook takes a 30 ...

PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'

09 May 2012 | by Arif Durrani

". The publishing specialist of more than 20 years credited the Daily Mail's chairman, Lord Rothermere, with driving ...

PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation

09 May 2012 | by Arif Durrani

. "I do want Lord Justice Leveson to receive full credit for the considerable amount he has already ...

Facebook plans to raise £6.5bn in IPO this month

04 May 2012 | by Sarah Shearman

. The network is heavily dependent on advertising revenues, however payments through its Facebook Credits system ...

Should owner rules change?

03 May 2012

's credit that it has afforded the veteran pantomime villain Rupert Murdoch the chance to remind us all ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 April). Users register their card details to create credit, which they can use on money transfer and m ... card, which can be used as a contactless payments card and for withdrawing cash credited to the wallet ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...

UKTV rapped over sponsor credits

24 Apr 2012 | by Maisie McCabe

. Sponsorships credits are broadcast during editorial rather than commercial airtime and so are not allowed ... of products or services. Instead, the focus of the sponsorship credit must be the sponsorship arrangement itself and although credits can include reference to the sponsor's products or services, this can only ...

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