Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
. Watch the full ad below and see the full credits in Campaign Work : ...
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Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...
Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
the item we want (using the electronic credit card held in the device) and receive the confirmation by text ...
Google bolsters daily deals offering with Dealmap acquisition
02 Aug 2011 | by Sarah Shearman
voucher service which allows users to purchase items with Facebook Credits in the US. Neither Google ...
Think BR: Privacy v marketing - the data debate
28 Jul 2011 | by Samantha Horwitz
some personally identifying information, eg, credit card details on an e-commerce site. So if a ... websites that participate in programmes like VeriSign when it comes to inputting their credit card ...
Engagement with social network advertising
26 Jul 2011 | by Mintel
personal information such as names, e-mail addresses, and even credit card details, will only further add ...
Think BR: Kicking the paid search habit
06 Jun 2011 | by Luke Aviet
and the last click. Too much value is put on the last click and search gets all the credit from that; so much credit in fact, that 57% of all online ad spend goes to paid search (according to IAB and PwC ... in spend between the different layers. It s easy to see why search gets the credit, though. The trap ...
Google unveils mobile Wallet and Offers services
26 May 2011 | by Sarah Shearman
,000 Paypass locations in around the world, 120,000 of which are in the US. Citi is the only credit card ... are mobile operators O2 and Orange and credit card companies MasterCard and Barclaycard. O2 last week ...
Facebook to pay users to watch in-game advertising
06 May 2011 | by Sarah Shearman
on the platform by paying them in Facebook Credits, its virtual currency....in credits to watch. According to a report in Mashable, game publishers including Crowstar, Digital ... Credits on the site. Currently, credits can be bought in shops, including Tesco and Game, or with credit cards, and used as currency in social games and more recently to pay for film rentals. In the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
