Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
To the credit of the organisers, there has been a largely successful effort to build a serious marketing ...
Is it sustainable to reward customers for interacting with ads online?
18 May 2011 | by Staff
'Credits', but the financial benefits - and other implications - for all involved are unclear...is rewarded through discounts or game credits. So will this lead to a rush of ad mercenaries? Probably not ... to earn 'Credits' without actually watching the things. This activity is also unlikely to give a good ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
products ranging from mortgages and credit cards to loans and savings services. Together they have ...
1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
mobile shopping, with particular concerns about keying in credit card details or other sensitive ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
: Arriva Execution: Mukhtar s birthday Credit: Kadaver Bybird Brand: AT T Execution: AT T winner in the 2010 MOFILM Barcelona contest Credit: MOFILM Barcelona Brand: Canal+ Execution: Canal+ Closet Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...
Social media helps drive purchases
28 Jun 2010 | by Katherine Levy
or two in the shopping cart but even when they have typed in their credit card number, there is still ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
provides the most notable example of a strategic shift among the top 20 advertisers. The US credit card ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
