Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...
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O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 April). Users register their card details to create credit, which they can use on money transfer and m ... card, which can be used as a contactless payments card and for withdrawing cash credited to the wallet ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
of Kinect for Xbox 360. Evans is credited with using social gaming to help Xbox tap into new audiences ... and D2C at Polydor Records, Universal's largest label, where he is credited with bringing an artist ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
it was announced. Why is this successful executive creative director, credited with turning around the creative ...
PayPal previews Google Mobile Wallet rival
16 Sep 2011 | by Sarah Shearman
we re not just shoving a credit card on a phone." "There s a "new normal" in retail. Shopping ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
To the credit of the organisers, there has been a largely successful effort to build a serious marketing ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
is leading the way in payment innovation, having launched the first-ever credit card, and now we're taking ... . Barclaycard became the first company to introduce the credit card to UK consumers, in 1966. ...
Russell Davies: Why Sony's data breach serves as a warning to all of us
26 May 2011 | by Russell Davies
We've all heard about Sony's woes with data. Various of its gaming networks were hacked or otherwise compromised and all sorts of passwords, credit-card details and personal information may have leaked into entirely the wrong hands. And the worse thing about the whole episode - no-one seems ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
