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Think BR: How can brands harness the power of NFC?

and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...

ISBA Conference: Mobile can become 'seventh mass media'

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...

Appointment to View: How the AA made its own horror film trailer

. Watch the full ad below and see the full credits in Campaign Work : ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

BE Broadband launches Twitter referral drive

Customers tweet their personal recommendations for BE Broadband via a special Twitter application that includes a link. Followers who use the link and sign up to the BE Broadband service receive a 20 credit ... getting the credit. "This combination of gaming mechanics, along with the member-get-member referral ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

: Arriva Execution: Mukhtar s birthday Credit: Kadaver Bybird Brand: AT T Execution: AT T winner in the 2010 MOFILM Barcelona contest Credit: MOFILM Barcelona Brand: Canal+ Execution: Canal+ Closet Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...

Channel 4 to kick off Paralympics coverage

marketing and brand director. Picture credit: Adrian Green ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

INQ Mobile to launch first radio show on Spotify

credits will be produced by its own in-house studio. INQ marketing director and co-founder Jeff Taylor ...

Biggest brands: Top 100 online advertisers 2010

provides the most notable example of a strategic shift among the top 20 advertisers. The US credit card ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.