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Nationwide launches Select credit card

Nationwide is launching a credit card called Select, with an integrated campaign positioning

Blyk partnership with Orange to signal end of free mobile credit model

that promises to put an end to its free-mobile credit model....Blyk has acquired in excess of 200,000 users in the UK since launching in 2007, all provided with free credit in exchange for receiving targeted advertising. This is set to end on 26 August when Blyk's new partnership with Orange will start. Blyk's current members will be given the option to migrate ...

Dogs Trust raises funds to help dogs hit by credit crunch

for dogs abandoned by owners hit by the credit crunch.

Opinion: Credit crunch - an opportunity for direct marketers

that the industry must consider and act upon. The root of the credit crunch has after all been the problems ... of the credit crunch' and the issues that a more cautious environment will bring. Sam Jordan is the managing ...

Marketing in a Credit Crunch 'Scottish-style'

to work the ratio. In this credit crunch world, less really can be more. Ardi Kolah is a global brand ...

US authorities charge 11 with global credit data theft

NEW YORK - US authorities have charged 11 people with stealing more than 40m credit and debit card...all those whose credit card numbers were stolen. Law enforcement authorities from at least four ...

Prospect Swetenhams wins Able2buy credit data contract

LONDON - Consumer credit research firm Able2buy has appointed data specialist Prospect Swetenhams

Direct brief: Abbey promotes Zero credit card

Abbey has hired iKyp to promote the launch of its Zero credit card. The bank will use

Picture Loans ads go off air amid credit crunch

LONDON - Picture Loans, the company responsible for one of the three ads found most annoying by consumers last year, has stopped advertising after 'temporarily' closing to new business.

Financial brands rein in spend over credit fears

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline...Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ... been a particularly notable fall in investment in direct mail and print for credit card products ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.