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Direct Agency of the Year: OgilvyOne

, the ice-cream brand Freggo and Dove. It is credit to the agency that it teases such strong creative work ...

Bmi hands direct marketing account to Lida

The agency was awarded the account without a pitch and will work with the airline on a project-by-project basis. Lida is now creating a loyalty programme designed to promote the bmi American Express credit card from MBNA. Targeting frequent flyers, the Diamond Club programme will be sent via direct mail ...

Caples winners highlight strength of international work

and the man widely credited with coining the term "direct marketing", won the prestigious Andi Emerson Award ...

American Express kicks-off search for direct agency

The credit card company has approached agencies directly with an initial request for interest ... marketing campaign to encourage consumers to use their American Express credit card every time they rent a ... and its sister agency Ogilvy Mather, which handles the credit card company s global advertising account ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

DoH hunts DM agency to handle Healthy Start campaign

support, employment and support allowance, child tax credit, or pregnant women under 18 years old ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.