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Coca-Cola rolls out on-pack promotion

-worth of mobile-phone credit. The push runs across 330ml cans and 500ml bottles of Fanta, Dr Pepper and Sprite

Marketing Direct: List Report 2009

's global financial meltdown. Long before the term 'credit crunch' entered common parlance, volumes ... transactional data and quality email lists. If data volumes were being scaled back before the credit crunch ... of data, as the credit card giant axed direct mail for customer acquisition and moved it online ...

Digital & Direct: Direct choice - NSPCC 'Full Stop'

more to highlight the unique contents it conveys. Nonetheless, hats off and full credit to the NSPCC ...

The week in Marketing: 28 October 2008

Saatchi, focuses on a 'Double your credit' deal, which offers Top Up Stretch customers 10 worth of free weekend credit when they add 10 to their account in the week. Crufts loses Pedigree Pedigree, the dog ...

Carbon offsetting loyalty scheme hits out at new rival

different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases ...

T-Mobile launches £6m Christmas campaign

The activity, created by Saatchi Saatchi, focuses on a Double your credit' deal to support T ... an extra 10 free credit to use that weekend. The multimedia campaign will run for eight weeks, spanning ... and sponsorship at T-Mobile, said: The "Double your Credit" message captures the essence of this offer and, at a ...

Leading UK retailers sign up to 'green' scheme

are able to set up an online account where credits can be stored and spent. However, rather than limiting participants to investing in offset projects, their credits can also be exchanged for products including energy ...

LG hires former Vodafone chief Chambers

Richard Broadbent. Chambers was credited with making digital marketing a key focus for Vodafone ...

Capital One plunges down list of biggest direct mail spenders

The credit card firm spent just 6.3m on direct mail in the year to June, down from 36.9m the previous year. This means the brand plummets from second to 53rd in the list of direct mail spenders, supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ...

Top 100 direct mail advertisers: financial-services brands

, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ... to pass screening procedures [for credit],' says Alison Nicholson, senior sales consultant at EuroDirect ... credit bureaus before mailing. Some experts think the sector has to work on making itself easier ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.