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Power 100: 100 to 50

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

Ford DM campaign sets physical challenge

Ranger: loves challenges like you do." Credits Project The Ranger challenge Client Hans Rutlin ...

Mercedes-Benz creates screwed-up DM campaign

it out perfectly?". Credits Client: Mercedes-Benz marketing executive Richard Wharton Project ...

Direct mail data not clean enough yet

resources available to banks, lenders and credit-card companies for data cleansing and segmenting, though ... with loan and credit-card offers, so are more willing to open any that hit their doormat. Some specialists ...

CMW creates playing card mailing for Peugeot

.9% APR credit agreement on the new 207 model and two months cashback. Rachel Baars, senior Peugeot ...

Study criticises credit card sector's loyalty efforts

LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...

Gmap launches data service for car dealers

and credit referencing. ...

BMW and Mini Financial Services to offer prize draw through NDL Group

extend over a range of BMW's financial products, including its American Express credit card, savings ... will receive one prize draw entry for every £10 they spend each month on their BMW credit card, and one ... . Customers using Money by Mini products, which include the American Express Mini credit card, savings ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.