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What digital marketers can learn from DM

created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ...

Power 100: 100 to 50

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

Carbon offsetting loyalty scheme hits out at new rival

different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases ...

Gap shifts integrated account out of Craik Jones

won business from US-based credit card brand Capital One. The move follows the news that Gap has ...

US authorities charge 11 with global credit data theft

NEW YORK - US authorities have charged 11 people with stealing more than 40m credit and debit card...all those whose credit card numbers were stolen. Law enforcement authorities from at least four ...

US regulator imposes data measures on TK Maxx parent

security audits to settle a case brought by a US regulator over the theft of customer credit card data....TJX hit the headlines in March 2007 when it admitted the details of at least 45m credit and debit cards used in its stores had been stolen over an 18-month period from its offices in the UK, US, Puerto Rico and Canada. The company settled several class action lawsuits in September and has now ...

Direct mail data not clean enough yet

resources available to banks, lenders and credit-card companies for data cleansing and segmenting, though ... with loan and credit-card offers, so are more willing to open any that hit their doormat. Some specialists ...

Study criticises credit card sector's loyalty efforts

LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.