to remove filtersWhat digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ...
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Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...
Vouchers and gift cards: Corporate incentives
11 Mar 2011 | by James Quilter
reward card offering savings of up to 33%. Since the 2009 credit crunch, changes have taken place ...
PC World owner DSG found in breach of Data Protection Act
25 Aug 2010 | by Jennifer Whitehead
Electronics retailer DSG has been found in breach of the Data Protection Act, after customer credit...Eight completed credit agreements were disposed of in the skip. They contained customers' personal and financial data, and were found by the local authority's environmental health department. The Information Commissioner's Office investigated the case and found that the documents had not only been kept for longer than ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...
CREATIVE STRATEGY - Has the death of direct mail been exaggerated?
27 May 2010 | by Simon S Kershaw
of credit card carpet bombing and fundraising by formula. In fact, at its smartest, direct mail ...
Tesco Clubcard signs up one million customers since relaunch
05 Oct 2009 | by Staff
in the UK now have a Tesco Clubcard loyalty card than own a Barclaycard, the nation's biggest credit card ...
Boots to offer PayPass 'Tap & Go' points
12 May 2009 | by Joe Thomas
more than 1m MasterCard PayPass-branded credit cards to UK users. ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
