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Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...

Direct Agency of the Year: OgilvyOne

15 Dec 2011

, the ice-cream brand Freggo and Dove. It is credit to the agency that it teases such strong creative work ...

Bmi hands direct marketing account to Lida

19 Aug 2011 | by Sara Kimberley

The agency was awarded the account without a pitch and will work with the airline on a project-by-project basis. Lida is now creating a loyalty programme designed to promote the bmi American Express credit card from MBNA. Targeting frequent flyers, the Diamond Club programme will be sent via direct mail ...

LoveFilm promotes London Zoo's Penguin Beach

27 Jul 2011 | by Sarah Shearman

The campaign, brokered by Initiative London, has launched on LoveFilm s homepage and a dedicated microsite. LoveFilm is offering a range of prizes including tickets to the new attraction and DVD credits for more than 70,000 of its films, including a selection of penguin movies, including 'Happy Feet ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Sony admits further data losses ahead of customer retention effort

03 May 2011 | by Daniel Farey-Jones

credit card details, on around 77 million users of its PlayStation Network and its music and video on ... , the hackers "may have" taken information from a database from 2007 that include around 12,700 non-US credit or debit cards numbers and expiration dates (but not credit card security codes) and around 10,700 direct ...

Sony admits hack attack netted personal data

27 Apr 2011 | by Daniel Farey-Jones

that their credit card data was taken. It has also told them which personal data it believes the hacker obtained ... with respect to your dependent may have been obtained. While there is no evidence that credit card data was taken at this time, we cannot rule out the possibility. If you have provided your credit card data ...

Consumer data: This time it's personal

15 Apr 2011 | by David Murphy

have been in the days when 'every credit card company in the world was indiscriminately targeting ...

Andrew Walmsley on Digital: Privacy is a case of respect

14 Apr 2011 | by Andrew Walmsley

specialist antenna (don't even think of using a credit card to buy one). That the networks are compromised ...

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