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Capital One calls £10m DM pitch
02 Aug 2007 | by Kate Nettleton
Until now, the credit card company has used a single retained agency, WWAV Rapp Collins, to handle its direct marketing, but it now plans to appoint a roster of agencies to work on individual pieces of business on a project-by-project basis. Capital One, which is currently one of the UK s largest direct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
