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Latest arrivals expected to take Initiative higher

executive in 2008, when he stepped up from chief executive of North America. He was credited with turning ...

How HTML5 is coming to the rescue of the ad industry

and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...

How creativity takes centre stage at Google

it was announced. Why is this successful executive creative director, credited with turning around the creative ...

Is Facebook finally digging advertisers?

programmes, such as the BBC's Doctor Who, available on the platform via Facebook credits. Meanwhile in August ...

G2: Data at the core

incentives such as discounts and coupons. Equally, the introduction of Facebook credits, a micropayment ... increases, Facebook credits could become a central virtual currency to purchase real goods. No matter ...

Russell Davies: Why Sony's data breach serves as a warning to all of us

We've all heard about Sony's woes with data. Various of its gaming networks were hacked or otherwise compromised and all sorts of passwords, credit-card details and personal information may have leaked into entirely the wrong hands. And the worse thing about the whole episode - no-one seems ...

DKNY Jeans International launches new website

Jeans International. Credits Client DKNY Jeans International Planner (creative agency ...

Budweiser runs responsible drinking campaign on Chinese Twitter

' events. Credits: Project Budweiser's Pledge for Responsible Drinking Client Anheuser ...

Latitude acquired by data company Callcredit

Latitude, the digital marketing agency, has been acquired by data and credit information company

Nike connects global runners via 'Ekiden' social contest

messages to each other. Credits: Client Nike Japan Agency Wieden+Kennedy Tokyo ECD Frank Hahn ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.