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Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6

SFW nets SAV Credit integrated account

SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus...SFW won the account after a pitch and will work as SAV s lead marketing agency. Its focus will be on growing Aqua s customers while building and developing the brand. Crazy Horse Brand Response was the incumbent on SAV s direct account. SAV has around 500,000 credit-card customers, with more than 600 ...

The Year Ahead For ... the City

now. Availability of credit for smaller businesses also remains very patchy, and this is bad news ...

TfL excludes payday loan companies from big money sponsorships

would ban high-cost credit companies from sponsoring or adverting on the Tube until a limit was placed on the costs of credit. Stella Creasy, Labour MP for Walthamstow, has campaigned against payday loan ... reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...

How has the downturn affected the media sector?

should also take the blame - as should we, to a certain extent, because we all enjoyed the easy credit ...

Santander launches £27m media agency contest

Cashback Credit Card. The work was supported by print, outdoor, online and in-store activity. ...

Aviva revamps Downton Abbey idents as Ofcom launches investigation

. However, the Ofcom spokesman confirmed it was investigating the sponsorship credits for potential ...

Jeremy Lee: Walker Media is a victim of Barclays' network oddity

But this must be little comfort to Walker Media, which last week had its five-year tenure on Barclays' media account brought to an abrupt end through, it seems, no fault of its own. While some credit must be due to Maxus, which Group M has successfully used its muscle to shore up into an expanding ...

All About ... Barter

since the credit crunch began to bite in 2008. 1. During previous recessions, barter often achieved a ... companies began trading not in raw media inventory but in media "credits" - effectively, guarantees ... of new forms of the old credit scandals. They also wonder if barter agencies harbour ambitions ...

American Express kicks-off search for direct agency

The credit card company has approached agencies directly with an initial request for interest ... marketing campaign to encourage consumers to use their American Express credit card every time they rent a ... and its sister agency Ogilvy Mather, which handles the credit card company s global advertising account ...

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