Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC ... brand as an internet-safe credit offering late last year. ...
It was easy to spot the derivation of newspaper coverage of the decision by McVitie s to axe Jane Asher as the face of its biscuit advertising. The original story appeared in Marketing (credited in all but one of the subsequent reports) and was picked up later the same day by the Evening ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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