sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...
by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...
that sponsorship credits must be distinct from editorial content. Regulation of TV advertising is controlled ...
products ranging from mortgages and credit cards to loans and savings services. Together they have ...
' . The TRESemm sponsorship will also include branded start and end credits, and break bumpers during each show ...
mobile shopping, with particular concerns about keying in credit card details or other sensitive ...
In a seven-figure deal brokered by Carat with ITV Commercial, Nivea will take over from the Mars-owned pasta sauce Dolmio. The sponsorship package includes broadcast, online, interactive, mobile and licensing activity, under the strapline: "Making life a little easier." Sponsorship credits have been ...
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...
to conduct a standard audit of its media buying arrangements. Picture credit: Colin Stout ...
that is doing the rounds as the credit crunch bites, value does, always has and always will be an important part ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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