Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...
Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...
and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...
of Kinect for Xbox 360. Evans is credited with using social gaming to help Xbox tap into new audiences ... and D2C at Polydor Records, Universal's largest label, where he is credited with bringing an artist ...
To the credit of the organisers, there has been a largely successful effort to build a serious marketing ...
products ranging from mortgages and credit cards to loans and savings services. Together they have ...
mobile shopping, with particular concerns about keying in credit card details or other sensitive ...
: Arriva Execution: Mukhtar s birthday Credit: Kadaver Bybird Brand: AT T Execution: AT T winner in the 2010 MOFILM Barcelona contest Credit: MOFILM Barcelona Brand: Canal+ Execution: Canal+ Closet Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...
with sparkling Perrier, seductively rubbing it over her breasts. Credits: Ogilvy Paris. Why I like this ...
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...
provides the most notable example of a strategic shift among the top 20 advertisers. The US credit card ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.