to remove filtersMarc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...
Private Hear ads for review October 2011
13 Oct 2011 | by Suzanne Bidlake
Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves...., it has to be Heinz. Credits: Project: Heinz Tomato Soup Client: Lynsey Hurst, marketing manager ... . Enjoy responsibly. Terms and geographic restrictions apply. Credits Project: Baked in a pie Client ... . Visit drinkaware.ie. Credits Project: Budweiser Ice Cold Index Client: Chris Wooff, senior brand ...
Private View: Leon Jaume and Andy Nairn
17 Aug 2011
of charging festival-goers for a "shout out" on stage is a novel call to action, for which credit is due. Not that Barack wants to talk about credit these days, so moving quickly on ... Our final campaign involves ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
To the credit of the organisers, there has been a largely successful effort to build a serious marketing ...
Campaign Big Awards 2010: Fashion & Beauty winners
28 Oct 2010
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...
Campaign Big Awards 2010: Health & Pharmaceutical winners
28 Oct 2010
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...
GlaxoSmithKline calls £100m international media review
19 Apr 2010 | by Anne Cassidy
to conduct a standard audit of its media buying arrangements. Picture credit: Colin Stout ...
Carbon offsetting loyalty scheme hits out at new rival
27 Oct 2008 | by Joe Thomas
different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
