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Driving value from promotions

during the credit crunch and rose sharply again in 2010 Source: SymphonyIRI Group The shift ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

Barcode-scanning price comparison iPhone app tops paid-for charts

, is to introduce the capacity for consumers to use the app to pay for products via a credit card, as long as a ...

King of Shaves takes on banks with £5m 'shaving bond'

question over whether the bond would be graded by a credit rating agency as happens with corporate bonds ...

Companies ignore social media and the digital consumer at their peril

stronger relationships than non-digital consumers included IT hardware and software (48% stronger), credit ...

Robert McDonald to replace Lafley as chief executive at P&G

and is unrelated to recent results. Lafley is credited with having revitalised P G during his time at the company ...

Bid to relaunch Woolworths-style stores to rely on naming competition

credit: Tom Oates, 2008 ...

Catherine Zeta-Jones stars in mini film for Lux shampoo

or Japanese subtitles, will also play in cinemas. Zeta-Jones, whose film credits include 'The Mask of Zorro ...

Bounty kitchen towel renamed as Plenty

the chance to win a range of credit-crunch beating prizes. All communications will drive the public to a new ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

messaging, increasing the odds that their cookie will have "last view" and thus get credited with the sale ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.