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Campaigns: Food and drink - Mushrooms are magic for dieters

credentials is nothing new, but to its credit, Mustard hasn't relied on anecdotal evidence, questionable ...

Campaigns: Public sector - WRAP tells public to end food waste

role in ensuring that we continue to love food and hate waste. So the credit crunch does have an upside. ...

Campaigns: Beauty - Ding dong - 'Avon lady' calls

emphasised Avon's good performance during the credit crisis. Materials included one-to-one briefings ...

City & Corporate: Fortune in agency talks over Allied Domecq bid

A spokesman for Fortune declined to comment. But sources familiar with the situation said Fortune had discussed work on the offer with UK agencies. Fortune has already appointed Credit Suisse First Boston as its financial adviser on the situation, but it is unclear whether it will hire a PR ...

Campaign: Second Opinion

There are two triumphs in this campaign: attitude and application. First, attitude. The real star is the photography, but the agency should take no less credit as a result. Good PR doesn't need too many ingredients and, if the client hires a photographer of Rankin's stature, you should be smart ...

Campaign: Destroy footwear seeks broader adult audience - Consumer PR

, Star, AXM and 69. Coverage included product pictures, credits and enquiry numbers. High points included ...

News Analysis: Unilever exposed as FitzGerald quits

, Unilever is widely perceived as a good corporate citizen, a fact credited to not just the corporate ...

News analysis: Parmalat calls in UK PR consultant

of the investigations, the financial press speculated that the meltdown could even undermine the credit ...

Profile: Eugen Beer, Kaizo - Beer vision to boost Kaizo's PR creativity

become part of Kaizo - claims PR credits ranging from 'killing off' the OXO family to promoting Hello ... for Mattel's Barbie, for which a Salford street was painted day-glo pink. The subsequent battle for credit ...

William Murray PR hires Cleveland to fill its MD position

Egberts brand. Cleveland is credited with overseeing the 'make it a real good time' marketing campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.