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The Work

banner. Agency Marvellous Other credits Not supplied thesun ... , but it is engaging. Agency Dare Other credits Not supplied sonyericsson ... ? Agency Soup Other credits Not supplied rabbiting-on.com innocentdrinks.co.uk ...

Barcode-scanning price comparison iPhone app tops paid-for charts

, is to introduce the capacity for consumers to use the app to pay for products via a credit card, as long as a ...

Top five consumer trends in 2009

to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...

Moody Britain: Putting Britain back together

' following the credit-fuelled excesses of the boom years. An increased emphasis on the home is evident ... spending habits. As people ditch status brands, and in the context of a collective guilt over the credit ... of available credit combined with house prices creeping back up again have created a tough situation ...

Editor's comment: Smaller budget, bigger impact

. Although there are obvious reasons why some brands, such as credit-card companies, are not advertising so ...

Brands ditch 99p for 'round-pound pricing' to beat discounters

'credit-crunch' skincare line, called Essentials; all products in the range are priced 1. The retailer ...

Marketing's Field Marketing League Table 2009

on behalf of financial-services firms has taken a dive, and a major programme promoting the use of credit ...

Superdrug prices products in new budget skincare range at £1

LONDON - High-street retailer Superdrug is launching the Essentials collection, a credit

Should more FMCG companies launch their own value ranges?

that is doing the rounds as the credit crunch bites, value does, always has and always will be an important part ...

Marketing's Mark Ritson wins PPA Columnist of the Year award

on the receiving end of his comments, in equal measure while his predictions are spot-on. He was also credited ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.