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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...

Facebook's Everson urges marketers to 'make a bet on us'

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...

Starbucks marketer Ian Cranna on changes at the coffee chain

its US heartland. Gass, who is credited with helping chief executive Howard Schultz turn around ...

Marc Pritchard interview: How P&G 'cracked' social ROI

and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

of Kinect for Xbox 360. Evans is credited with using social gaming to help Xbox tap into new audiences ... and D2C at Polydor Records, Universal's largest label, where he is credited with bringing an artist ...

Unilever launches 'Breaking News' campaign for Lynx Attract

of the month . Credits Creative Agency: Razorfish Executive Creative Director: Sean Chambers Copywriter ...

The Annual 2011: Top 10 worst celebrity ads

crediting Vickers - someone who came fourth in 'The X Factor' a couple of years back as a celebrity ...

Brand of the Year 2011 shortlist

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

Private Hear ads for review October 2011

Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves...., it has to be Heinz. Credits: Project: Heinz Tomato Soup Client: Lynsey Hurst, marketing manager ... . Enjoy responsibly. Terms and geographic restrictions apply. Credits Project: Baked in a pie Client ... . Visit drinkaware.ie. Credits Project: Budweiser Ice Cold Index Client: Chris Wooff, senior brand ...

Private View: Leon Jaume and Andy Nairn

of charging festival-goers for a "shout out" on stage is a novel call to action, for which credit is due. Not that Barack wants to talk about credit these days, so moving quickly on ... Our final campaign involves ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.