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Barclaycard returns to TV for PayTag campaign

card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ...

Facebook's Everson urges marketers to 'make a bet on us'

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...

Barclaycard launches PayTag mobile payment

. From June this amount will rise to 20. Last week Barclaycard and Orange announced that credit ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

conversation, Dima makes remarkably little reference to such trifling matters as debit and credit cards - Visa ...

Tesco delays banking launch until 2013

Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...

Credit Suisse sponsors Bloomberg+ iPad app

Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world ... by Havas Media International and Credit Suisse provided the insight that their target audience of high ...

Asda trademarks 'Asda Money'

The trademark covers a range of functions, including banking, credit and debit cards, mortgage ... friendlier approach to insurance and credit". Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...

RBS Insurance hires British Gas exec Vlemmiks ahead of sale

marketing across the organisation. During his time at British Gas, Vlemmiks was credited with instigating ...

TfL excludes payday loan companies from big money sponsorships

would ban high-cost credit companies from sponsoring or adverting on the Tube until a limit was placed on the costs of credit. Stella Creasy, Labour MP for Walthamstow, has campaigned against payday loan ... reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel, the viewer is told that Brian also saved 200 on his credit cards, 100 on a loan and 100 on his home ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.