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What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

consumer credit market with its brash advertising and high interest rates. Two Early Day Motions have been ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

19 Jan 2012 | by Nicola Clark

approach is now required. This year, the brand credited with creating Santa as we know him is attempting ...

The Annual 2011: Top 10 worst celebrity ads

19 Dec 2011

crediting Vickers - someone who came fourth in 'The X Factor' a couple of years back as a celebrity ...

Meet the marketer charged with steering Ford into a new age

01 Dec 2011 | by Alex Brownsell

seems to have shaped Ireson's view of the car-buying market. During the credit crunch and financial ...

Think BR: Customer loyalty in 2011

25 Nov 2011 | by Simon Atkinson

debit or credit card is also appealing. This isn t the first time that the message coming back ...

Launching a brand's first ever TV campaign? Here's a five-point plan

24 Nov 2011 | by Andy Fry

may also offer perks like sponsorship credits. Argos recently linked a competition to product ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

No red carpet for Netflix

04 Nov 2011 | by Sarah Shearman

struck a deal with Warner Bros to rent out films for Facebook credits. Although we have moved on from ...

Aston Martin fends off Apple to be named coolest brand of 2011

28 Sep 2011 | by Arif Durrani

question the creditability of the "coolness" rating. Jim Prior, chief executive of brand consultancy ...

Cheethambell JWT wins £5 million Bhs account

01 Sep 2011 | by Ian Darby

, and Whippet, which oversaw a brand campaign as well as the launch of the Bhs discount and credit cards ...

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