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Facebook's Everson urges marketers to 'make a bet on us'

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...

Power 100: 100 to 50

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

1 in 5 to shop via mobile this Christmas

mobile shopping, with particular concerns about keying in credit card details or other sensitive ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

And in the real world...Tesco, JJB, Barclays, house prices, music industry and more

is considering seeking a separate credit rating for its financial services arm to boost its expansion ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

The Work: New campaigns - UK

VISION EXPRESS - EYEBALLS CREDITS Project: Eyeballs Client: Karen Williams, head of marketing ... the health credentials of Vision Express. TRIPLE VELVET - THREE TREES CREDITS Project: Three trees ... -EUROPEAN LAUNCH OF THE NEW KA CREDITS Project: Pan-European launch of the new Ka Client: Claire Hepworth, small ...

T-Mobile ad breaks during Celebrity Big Brother

reminiscent of flash mob events, was choreographed by Ashley Wallen. Credits Project Dance Client ...

New ad reveals danger of buying counterfeit drugs

will run in 600 cinemas nationally until 5 March. Credits Project Rat poison Client Medicines ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.