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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...

Blue Rubicon launches agency Surname & Surname

08 Mar 2012 | by Sara Luker

to move away from promotions solely focused on sales and interest-free credit. Although Surname ...

Cheethambell JWT wins £5 million Bhs account

01 Sep 2011 | by Ian Darby

, and Whippet, which oversaw a brand campaign as well as the launch of the Bhs discount and credit cards ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

08 Jul 2011 | by Simon Clift

To the credit of the organisers, there has been a largely successful effort to build a serious marketing ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

Campaign launched for New Vauxhall Insignia by DLKW

05 Jan 2009 | by Hadassah Nymark

2008. Credits First Aired: 5-Jan-08 Media: TV, Cinema, Press, Online and Posters Country: United ...

Carbon offsetting loyalty scheme hits out at new rival

27 Oct 2008 | by Joe Thomas

different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

resources available to banks, lenders and credit-card companies for data cleansing and segmenting, though ... with loan and credit-card offers, so are more willing to open any that hit their doormat. Some specialists ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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