Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
question the creditability of the "coolness" rating. Jim Prior, chief executive of brand consultancy ...
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Think BR: Customer loyalty in 2011
25 Nov 2011 | by Simon Atkinson
debit or credit card is also appealing. This isn t the first time that the message coming back ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
products ranging from mortgages and credit cards to loans and savings services. Together they have ...
Barcode-scanning price comparison iPhone app tops paid-for charts
13 Jan 2010 | by Daniel Farey-Jones
, is to introduce the capacity for consumers to use the app to pay for products via a credit card, as long as a ...
Cops and robbers short promotes Philips 21:9 television
16 Apr 2009 | by Ben Bold
as the credit sequence. Traffic to the microsite is being generated by rich media takeover trailers ...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
messaging, increasing the odds that their cookie will have "last view" and thus get credited with the sale ...
Bigmouthmedia to lead Cdiscount UK launch
18 Dec 2008 | by Dan Leahul
UK, said: "The credit crunch has created a real opportunity for online retailers. "Value for money ...
Newsquest launches online financial services channel
06 Nov 2008 | by Dan Leahul
Newsquest's 132 local newspaper websites will offer access via their Money Channel section to BeatThatQuote.com's money and insurance comparison services across loans, mortgages, credit cards, banking, insurance, investments, pensions and annuities. James Curran, white label partnerships manager ...
Opinion: Recession marketing - time to prove our real mettle
04 Nov 2008 | by Alan Thorpe
"Ours is better than yours", "look what a big rise in sales my genius has delivered this year" and so on are all ego-boosting outcomes of clever acquisition drives. In some cases, the campaign itself can take the credit, even when the major factors in success are the prevailing market conditions ...
City Republic: The numbers and the damage done
27 Oct 2008 | by Stephen Foster
to actually buy them. Credit swaps and so-called contracts for difference were just two of the ways you could ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
