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Campaign: Second Opinion

There are two triumphs in this campaign: attitude and application. First, attitude. The real star is the photography, but the agency should take no less credit as a result. Good PR doesn't need too many ingredients and, if the client hires a photographer of Rankin's stature, you should be smart ...

Strakan shortlists agencies for help with IPO planning

the markets are ready to receive us and then go for it.' Strakan confirmed it had appointed Credit Suisse ...

CAMPAIGNS: Weekly Web Watch - Science site is Wellcome net facility

s sections - search , browse , year ahead by e-mail , links and site credits - are listed ... sends out Glaxo Wellcome press releases. The credits section speaks for itself - among others, Cohen is credited as Year Ahead project manager. Overall, the website is effective because it is simple ...

CAMPAIGNS: Health PR - HOT receives a warm reception

to learn more about HOT, and Astra affiliates have credited the study with improving attendance ...

NEWS: Visa swipes Curtis from Glaxo’s grasp

Credit card company Visa International has hired Sue Curtis from AT&T as its new head of corporate...Credit card company Visa International has hired Sue Curtis from AT s director of internal communications for Europe, Middle East and Africa, left the company five weeks ago and was due to join Glaxo Wellcome as internal communications manager. This role is now vacant. The current head of Visa ...

NEWS: Countrywide scoops a third of PRCA accolades

Advertising; GCI for the launch of the Royal Bank of Scotland Advanta credit card; CTN/ Burson ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.