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Dell goes to Devillard for Euro PR strategies

14 Feb 1997 | by JOHN-PIERRE JOYCE

direct and make credit card purchases. The company is also seeking to expand into smaller south ...

FOCUS: HI-TECH PR - Keeping a safe internal distance/Good hi-tech PR specialists are always in demand, so what is an agency to do when it’s being sought by rival companies? John-Pierre Joyce examines the issue of client conflict in the technology

10 Jan 1997 | by JOHN-PIERRE JOYCE

because the teams work for themselves and they want the credit for what they do for their clients ...

CAMPAIGNS: JUDGE AND JURY; Cutting through the problems at technology’s cutting edge

09 Aug 1996 | by GREG LEVENDUSKY

responsible for integrating all the information systems. To its credit, IBM also decided to implement ...

NEWS: STOP PRESS

10 May 1996

pitch Citymax picks Keene for software drive Citymax, the IT subsidiary of Credit Suisse ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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