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Admiral to sponsor motoring on Discovery

28 Mar 2012 | by Nick Batten

the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on ...

Appointment to View: How the AA made its own horror film trailer

06 Feb 2012 | by Georgina Brazier

. Watch the full ad below and see the full credits in Campaign Work : ...

Absolute Radio nets four sponsorship deals

08 Jul 2011 | by Daniel Farey-Jones

On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

Haymarket's Rupert Heseltine on his first year in office

08 Dec 2010 | by Arif Durrani

are themselves credited with "a very good year". Add to that its exhibition business, a conference and events ... ... and I think it s just fantastic." A keen amateur photographer, he credits The Guardian s Eyewitness ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

Skoda to sponsor Five's crime drama

17 Jun 2010 | by Maisie McCabe

sponsor for the 2010/11 Uefa Europa League football tournament. The sponsorship includes opening credits, break bumpers and closing credits, trailers for the coverage, digital display ads and branding on all ...

Publicis stands to lose up to $78m from GM bankruptcy

05 Jun 2009 | by Daniel Farey-Jones

rating agency Standard Poor's, which put its credit ratings on watch for downgrade. S P said there were risks to Publicis' BBB+ long-term corporate credit and senior unsecured debt ratings such as GM ...

And in the real world... Credit Suisse, GM, Tate & Lyle, Heineken and more

29 May 2009 | by Anne Cassidy

Credit Suisse has started to sell off its London property estate, which could fetch up to 500 million, as part of its strategy to focus on core banking operations. Source: Financial Times General Motors board will meet today to finalise the planned move into bankruptcy after a deal with some of its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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