Ford Ka targets youth audience as they 'have fewer credit problems'
09 Dec 2008 | by Joe Thomas
to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit
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And in the real world... Credit Suisse, GM, Tate & Lyle, Heineken and more
29 May 2009 | by Anne Cassidy
Credit Suisse has started to sell off its London property estate, which could fetch up to 500 million, as part of its strategy to focus on core banking operations. Source: Financial Times General Motors board will meet today to finalise the planned move into bankruptcy after a deal with some of its ...
What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... by methods such as credit cards unsecured loans. According to the research, consumers have become less ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ...
Consumer in the street: buying green in the credit crunch
27 Aug 2008 | by Bill Britt
in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video
Study criticises credit card sector's loyalty efforts
02 May 2007 | by Alex Donohue
LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
