BMW blames environmental issues for decision to quit Formula One
29 Jul 2009 | by Ben Bold
sponsor but its partner line-up includes Credit Suisse and Intel. The car firm's F1 team, BMW Sauber ...
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Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
on behalf of financial-services firms has taken a dive, and a major programme promoting the use of credit ...
Consumers tire of price-led promotions and are ready for hope-filled messages
14 Jul 2009 | by Suzy Bashford
also found that brands adopting a positive spin on the credit crunch have achieved significant cut ...
Marketing's Mark Ritson wins PPA Columnist of the Year award
01 Jul 2009 | by Staff
on the receiving end of his comments, in equal measure while his predictions are spot-on. He was also credited ...
The Marketing Profile: Bastien Hibon of Brawn GP
16 Jun 2009 | by Ed Kemp
Runaway championship leader Jenson Button has been forthcoming in crediting his Brawn GP team for transforming his career, but just getting the team ready for the start of the season was a triumph in itself. When I saw the car going out of the garage in Australia, I thought to myself: "Blimey, it's here. We ...
Publicis stands to lose up to $78m from GM bankruptcy
05 Jun 2009 | by Daniel Farey-Jones
rating agency Standard Poor's, which put its credit ratings on watch for downgrade. S P said there were risks to Publicis' BBB+ long-term corporate credit and senior unsecured debt ratings such as GM ...
May edition: Digital marketing innovations from around the world
29 May 2009 | by Bill Britt
BillMyParents launches SAN DIEGO - An alternative credit card payment service is targeting teenagers ... their credit card details so that the sale can go ahead. If a parent rejects the purchase, the child is sent a ...
And in the real world... Credit Suisse, GM, Tate & Lyle, Heineken and more
29 May 2009 | by Anne Cassidy
Credit Suisse has started to sell off its London property estate, which could fetch up to 500 million, as part of its strategy to focus on core banking operations. Source: Financial Times General Motors board will meet today to finalise the planned move into bankruptcy after a deal with some of its ...
Mark Ritson on Branding: Ford's clarity of focus
27 May 2009 | by Mark Ritson
certainly deserves credit for his savvy financial decision-making, but it is his brand strategy ... of the credit crunch will probably be cited in most accolades. Delve a little deeper, though ...
IPG prepares for bankruptcy at General Motors
19 May 2009 | by Noel Bussey
-year credit pact with a group of lenders, headed by Citibank. The filing changes the definition of EBITDA ... to exclude from the determination of consolidated EBITDA for all purposes under the credit agreement ... Roth, said it had amended the credit agreement as a matter of financial management, adding that despite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
