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Richard Exon: Creativity is reliant on shared ambition, just ask Mary Portas

27 Oct 2011 | by Richard Exon

credit, it works. An overlooked demographic (women over 35 who don't want to dress like their daughters ...

Cheethambell JWT wins £5 million Bhs account

01 Sep 2011 | by Ian Darby

, and Whippet, which oversaw a brand campaign as well as the launch of the Bhs discount and credit cards ...

BBH calls time on Levi's

14 Jul 2010 | by Anne Cassidy

The Grapevine', is largely credited with turning around the fortunes of the jeans manufacturer in the 80s ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

Carbon offsetting loyalty scheme hits out at new rival

27 Oct 2008 | by Joe Thomas

different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases ...

Marks & Spencer holds direct review

10 Mar 2008 | by Ed Kemp

and information regarding new store openings. Work will target existing More credit card and charge card ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

resources available to banks, lenders and credit-card companies for data cleansing and segmenting, though ... with loan and credit-card offers, so are more willing to open any that hit their doormat. Some specialists ...

MindShare scoops £6.4m TK Maxx media account

29 May 2007 | by Mark Banham

relations crisis in March, after admitting hackers had stolen the details of 45m credit and debit cards used ... of credit card details, TK Maxx s US-based parent company TJX said its systems had been breached over an 18 ... for customers in Britain and North America. The details are of credit and debit card transactions reaching ...

Study criticises credit card sector's loyalty efforts

02 May 2007 | by Alex Donohue

LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...

TK Maxx to put £4m media account up for pitch

11 Apr 2007 | by Mark Banham

relations crisis after admitting hackers had stolen the details of 45m credit and debit cards used by its shoppers from its headquarters. In what has been described as the world s biggest theft of credit card ... in Britain and North America. The details are of credit and debit card transactions reaching as far back ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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