Reebok global marketing chief Prenderville departs
07 Jun 2011 | by John Reynolds
media. He has been credited with being the driving force behind key Adidas initiatives such as high ...
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Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...
M&S sales hold up as market share grows
06 Apr 2011 | by Daniel Farey-Jones
like-for-like basis, with market share up from 3.7% to 3.8%. Bolland partly credited advertising ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
, as it was set up only to support its marketing. To its credit, Eurostar s marketing team was open about ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...
1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
mobile shopping, with particular concerns about keying in credit card details or other sensitive ...
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
of the best deals in the market on current accounts, savings and credit cards. - MoneySavingExpert ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
' progress at Nike-branded locations. OLD SPICE Credit must go to Old Spice for creating one of 2010 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
