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Helen Edwards on Branding: From checkout to grave

if credit was offered - so it wasn't. Its genius was to help practically, buying in bulk, keeping costs low ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

Brand Health Check: French Connection

. They want to discover things first, or at least be credited with rediscovering them. While the original ...

Biggest brands: Top 100 online advertisers 2010

provides the most notable example of a strategic shift among the top 20 advertisers. The US credit card ...

The Work

banner. Agency Marvellous Other credits Not supplied thesun ... , but it is engaging. Agency Dare Other credits Not supplied sonyericsson ... ? Agency Soup Other credits Not supplied rabbiting-on.com innocentdrinks.co.uk ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

analyst at Credit Suisse, who said it was as 'clear as day' that M S was losing market share. Since ...

The Week in marketing: 11 November 2008

's credit rating with a Recharge.' Europcar to relaunch Europcar has appointed MediaVest to its media ...

Marks & Spencer brings together Twiggy and Take That in Christmas ads

Bailey and Noemie Lenoir, which was widely credited with turning the ailing department store around. Take ...

Brands piggyback on free running movement

with the man credited with founding the movement, Sebastien Foucan.

Carbon offsetting loyalty scheme hits out at new rival

different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases ...

Bauer makes a late entry to discount designer fashion site

are ambitious, and it will have to work hard to make Cocosa a significant revenue earner. The credit crunch ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.