Brand Health Check: Next
07 Apr 2009 | by Joe Thomas
. In the immediate credit-crunch future, Next needs to give people permission to trade down, and reasons for them ...
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Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
analyst at Credit Suisse, who said it was as 'clear as day' that M S was losing market share. Since ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
of the credit crisis. The decline of such prolific internet advertisers is resulting in lower rates ...
Creative crunch, not credit crunch, threatens luxury brands
19 Mar 2009 | by Nicola Clark
LONDON - A lack of marketing creativity and a 'creative crunch' as opposed to a credit crunch...by analysts at the increasing propensity of companies to use the 'credit crunch' as a byword for poorly ...
Luxury brands ditch mass-market strategy as credit crunch deepens
24 Feb 2009 | by Nicola Clark
and famous via credit cards and loans. As credit dries up and people seek to manage their debts, some luxury ...
Brothers and Sisters handles NoW DVD giveaway
14 Jan 2009 | by Hadassah Nymark
created a similarly themed spot for The Sun to promote its James Bond MP3 giveaway. Credits ...
The Work: New Campaigns - The World
28 Nov 2008
PLAYSTATION 3 MOTORSTORM: PACIFIC RIFT - AIR RAID - US CREDITS Project: Motorstorm: Pacific ... THE SUIT - EUROPE CREDITS Project: It's all about the suit Client: WaalWear Men Brief: Encourage people ... SELTZER - DISSOLVE YOUR PROBLEMS - LATIN AMERICA CREDITS Project: Dissolve your problems Client ...
Kelkoo launches cashback offer and downloadable toolbar
26 Nov 2008 | by Dan Leahul
. Users will also be eligible to 3 bonus credit once they have accrued their first 12. Bruce Fair ...
The Work: New Campaigns - The World
14 Nov 2008
MASTERCARD - TIMELINE, PEP TALK - CANADA CREDITS Project: Timeline, pep talk Clients: Lilian ... 'S SEXIER IN PARIS - US CREDITS Project: Everything's sexier in Paris Client: Paris Las Vegas Brief ... . CITIZEN - CITIZEN OF LIGHT - JAPAN CREDITS Project: Citizen of light Client: Shuichiro Yamashita ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
