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McDonald's kicks off Absolute breakfast show sponsorship

credits, Absolute Radio will include in-show features and competition givaways on 'The Christian O ...

Power 100: 100 to 50

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

1 in 5 to shop via mobile this Christmas

mobile shopping, with particular concerns about keying in credit card details or other sensitive ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

Case studies of brands that are thriving in a recession

in their droves. Since the credit crunch took a hold, membership of the site has shot up by 40%. Notably, comedy ... campaigns, we have not included the words credit crunch or price-cutting,' he adds. 'These terms have become ... the credit crunch began. In January, 7.9m users made 15.8m separate visits to the site which resulted in 76m ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.