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Brand of the Year 2011 shortlist

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

OFT threatens fines for 'misleading' pricing

. Today's report was particularly damning of the practice of drip pricing , where credit card surcharges ... often use a 'drip pricing' model, where compulsory charges such as credit card fees are not included ...

Biggest brands: Top 100 online advertisers 2010

provides the most notable example of a strategic shift among the top 20 advertisers. The US credit card ...

Marketing's Field Marketing League Table 2009

on behalf of financial-services firms has taken a dive, and a major programme promoting the use of credit ...

Biggest brands: Top 100 online advertisers 2009

of the credit crisis. The decline of such prolific internet advertisers is resulting in lower rates ...

Biggest brands: Top 50 grocery brands by sales 2008

While consumers have been counting the cost of the credit crunch, brands have relied on price ... to eat, so people tend to economise in other areas,' he says. Indeed, one effect of the credit crunch ... by the credit crunch. The 24% value growth of bread brand Warburtons, taking it to fifth place in the table ...

Biggest brands: Top 20 brand categories 2008

, demonstrates that 'cans are still one of the most convenient forms of packaging', says Garner. As the credit ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.