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Top 10 Marketing moments of 2008

to Northern Rock's collapse, 2008 was a year of extremes. The economy: Credit crunch fatigue 2008 ...

Royal Bank of Scotland to provide free financial advice

, in partnership with advice charity Consumer Credit Counselling Service, to help consumers with financial worries ...

Biggest brands: Top 50 grocery brands by sales 2008

While consumers have been counting the cost of the credit crunch, brands have relied on price ... to eat, so people tend to economise in other areas,' he says. Indeed, one effect of the credit crunch ... by the credit crunch. The 24% value growth of bread brand Warburtons, taking it to fifth place in the table ...

Biggest brands: Top 20 brand categories 2008

, demonstrates that 'cans are still one of the most convenient forms of packaging', says Garner. As the credit ...

McDonald's eyes range to draw 'casual diners'

Jill McDonald, McDonald's senior vice-president and chief marketing officer, UK and Northern Europe, said that the chain would step up its menu innovation at all levels over the coming year. She added that the credit crunch could work in the fast-food chain's favour. 'As people fall out ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.