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Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

07 Sep 2011 | by Staff

, Addiction London Brands do not hesitate to claim credit for positive effects on consumers and society ...

Starbucks announces UK contactless payment trial

24 May 2011 | by John Reynolds

The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal. Starbucks, which introduced smartphone-based payments in the US earlier this year, will launch ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Domino's to integrate behavioural economics

05 May 2011 | by Andrew McCormick

The takeaway brand is using the approach to determine what incentives it should offer its customers. For example, a two-for-one deal could be replaced by crediting consumers' accounts with money to spend on future orders, to increase purchase intent. It has asked its media agency, Arena Media ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

Editor's Comment: Sky's the limit

06 Dec 2010 | by Gareth Jones

could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...

OFT threatens fines for 'misleading' pricing

02 Dec 2010 | by Ed Owen

. Today's report was particularly damning of the practice of drip pricing , where credit card surcharges ... often use a 'drip pricing' model, where compulsory charges such as credit card fees are not included ...

1 in 5 to shop via mobile this Christmas

29 Nov 2010 | by Ed Owen

mobile shopping, with particular concerns about keying in credit card details or other sensitive ...

Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

of the best deals in the market on current accounts, savings and credit cards. - MoneySavingExpert ...

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