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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...

The truth about youth: Do you know Generation Z?

, but far savvier than its elders give it credit for. According to Callum McGeoch, creative director ...

Starbucks marketer Ian Cranna on changes at the coffee chain

its US heartland. Gass, who is credited with helping chief executive Howard Schultz turn around ...

Brand Health Check: Baileys

for building brand equity. It is a difficult cycle to break out of, but, to its credit, that is what Diageo ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

approach is now required. This year, the brand credited with creating Santa as we know him is attempting ...

The Annual 2011: Top 10 worst celebrity ads

crediting Vickers - someone who came fourth in 'The X Factor' a couple of years back as a celebrity ...

Brand Health Check: Levi Roots

. The brand fully earned the Sainsbury's distribution, and credit to the supermarket for rewarding Roots ... of it into people's lives. - Keep smiling. Roots is a credit to this country and the world of business. He should ...

John Lewis scoops Brand of the Year for second year running

shortlist of 20. Also last night, Bart Becht, former CEO of Reckitt Benckiser, and the man credited ...

Brand of the Year 2011 shortlist

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

,973 3% 82 80 Credit Suisse 4,090 4,010 2% 83 75 Johnson Johnson ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.