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Magners trials 'f-commerce' with £10 Facebook packs

that asks consumers to sign in to verify their true identity, followed by an age check on the credit card ...

Power 100: 100 to 50

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

1 in 5 to shop via mobile this Christmas

mobile shopping, with particular concerns about keying in credit card details or other sensitive ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

Alpen cereal bars to sponsor Grey's Anatomy

The creative, devised by Duke and Earl, begins with a close-up of a box of Alpen bars. The shot pulls back to show four attractive American doctors, linking the snack bar to the hospital show. The sponsorship, negotiated by SPP and Walker Media, will include opening credits, break bumpers and closers ...

Lucozade Alert Plus in first TV sponsorship

including a 15-second opening credit, six five-second break bumpers and a 10-second closing credit. ...

Should more FMCG companies launch their own value ranges?

that is doing the rounds as the credit crunch bites, value does, always has and always will be an important part ...

And in the real world... Credit Suisse, GM, Tate & Lyle, Heineken and more

Credit Suisse has started to sell off its London property estate, which could fetch up to 500 million, as part of its strategy to focus on core banking operations. Source: Financial Times General Motors board will meet today to finalise the planned move into bankruptcy after a deal with some of its ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.