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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...

Starbucks announces UK contactless payment trial

The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal. Starbucks, which introduced smartphone-based payments in the US earlier this year, will launch ...

Budweiser runs responsible drinking campaign on Chinese Twitter

' events. Credits: Project Budweiser's Pledge for Responsible Drinking Client Anheuser ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

1 in 5 to shop via mobile this Christmas

mobile shopping, with particular concerns about keying in credit card details or other sensitive ...

Domino's credits social media for sales growth

Domino's Pizza has attributed strong growth in online sales to its use of promotions on location-based mobile application Foursquare and social media after revealing a 29% surge in pre-tax profits to £17.5m.

Innocent sponsors comedian's bid to become world's oldest man

Answers', alongside Tim Key and Mark Watson. Other recent credits include 'The Percy Edwards Showdown ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

Biggest brands: Top 100 online advertisers 2010

provides the most notable example of a strategic shift among the top 20 advertisers. The US credit card ...

The Work

banner. Agency Marvellous Other credits Not supplied thesun ... , but it is engaging. Agency Dare Other credits Not supplied sonyericsson ... ? Agency Soup Other credits Not supplied rabbiting-on.com innocentdrinks.co.uk ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.