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Power 100: 100 to 50

by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... where many brands have pulled back from marketing, the holiday firm deserves credit for investing ... are a credit to Dobbie, the brand's marketing director. Reporting to chief executive Nick Robertson ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

Carling runs free-pint promotion to help on-trade

This month Carling brewer Molson Coors will send out direct mail in the form of a personalised invite from a local landlord. The invite asks recipients to redeem the voucher for a pint of Carling in a participating pub. Carling said the campaign was in response to the ongoing effects of the credit crunch ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

The Work: Private view

the reference. But the real credit, surely, must go to the client for approving an idea that would - at least ...

The Work: New campaigns - UK

BBC - BBC RADIO 6 MUSIC CREDITS Project: BBC Radio 6 Music Clients: Alan Taylor, head ... in popular holiday destinations. TOP GEAR - TOPGEAR.COM RELAUNCH VIRALS CREDITS Project: TopGear ... programme or monthly magazine. BRITISH HEART FOUNDATION - CONNECTIONS CREDITS Project: Connections ...

TMW produces Sainsbury's DM campaign

Tullo Marshall Warren is encouraging consumers to beat the credit crunch by starting

Carbon offsetting loyalty scheme hits out at new rival

different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases ...

City Republic: The numbers and the damage done

to actually buy them. Credit swaps and so-called contracts for difference were just two of the ways you could ...

Firms can use loyalty schemes to gain data and reward customers in a downturn

to the research, while the credit crunch has made consumers more inclined to shop around for a bargain ... of retailers every time they use their credit card. 'It is very simple - you could be in Sainsbury ... for match and season tickets. Fans simply register any or all of their credit or debit card numbers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.